Adidas’ newest running shoe looks cool and will make you feel cool, because it’s made almost entirely from plastic recovered from the ocean.
The company partnered with Parley for the Oceans, a non-profit committed to addressing major threats toward our oceans, to develop footwear made with 95 percent ocean plastic recovered in coastal areas of the Maldives.
The other 5 percent of the shoe is made from recycled polyester. The design is inspired by ocean waves
The first 7,000 pairs of the “UltraBOOST Uncaged Parley” were released Nov. 15 at $220 each.
It also created limited-edition soccer jerseys for professional Europen clubs Real Madrid and Bayern Munich. The fabrics were created from materials that were completely recycled from ocean waste.
Adidas says it aims to produce 1 million pairs of the UltraBOOST shoes by the end of 2017. Ultimately, the brand says it aims to eliminate virgin plastic from its line altogether.
Adidas notes on its product page:
“We are working with Parley to transform ocean plastic pollution into high performance sportswear, spinning the problem into a solution. The threat into a thread.”